There are bunch of amazing platforms for ads but you need to be aware of the ones that will bring your business the conversation it needs.

Go to where your audience exit and market to them

Carryout a proper research and make sure your marketing is for those who need it.

"Facebook: With over 2.7 billion active users, Facebook is one of the largest social media platforms and a great place to reach a large audience.

Instagram: Instagram is a highly visual platform that allows businesses to showcase their products in a visually appealing way, making it a popular choice for product-based businesses.

Amazon: Amazon is the largest online marketplace in the world and offers a variety of marketing and advertising options for businesses selling products on the platform.

Google: Google AdWords and Google Shopping are effective platforms for businesses looking to drive traffic to their websites and increase sales.

Influencer Marketing: Partnering with influencers in your industry can be a powerful way to reach a targeted audience and increase brand awareness.

Email Marketing: An email list can be a valuable asset for businesses, allowing them to reach their audience directly and build relationships.

The best platform(s) for a product-based business will depend on factors such as the target audience, budget, and marketing goals. It may be useful to experiment with different platforms and measure the results to determine which ones are the most effective."